Director of Growth Marketing

Responsibilities

The Director of Growth Marketing will own qualified consumer lead generation, acquisition economics, and enrollment quality through hands-on management of paid media campaigns. They will also lead marketing technology implementation, budget forecasting, and cross-functional collaboration with Sales, Finance, and Compliance teams.

Requirements

Candidates must have 5–9 years of performance marketing experience with hands-on expertise in Google Ads and Meta Ads. The role requires a strong background in managing lead generation, conversion tracking, and working within regulated consumer compliance environments.

Skills

• Performance Marketing
• Google Ads
• Meta Ads
• Lead Generation
• Conversion Tracking
• Marketing Analytics
• Budget Management
• Compliance
• SEO
• CRM
• Marketing Automation
• A/B Testing
• Data Visualization
• Team Leadership
• Unit Economics
• Attribution

About this role

JOB TITLE: Director of Growth Marketing

DEPARTMENT: Marketing

REPORTING RELATIONSHIP: CEO

FLSA STATUS: Salary (Exempt)

About Century

Century is one of the nation’s largest debt settlement companies, helping consumers resolve their unsecured debts. For more than 25 years, our culture has been built on caring for our clients and employees, and it has earned us several Best/Top Workplace and Growth awards. This is an exciting opportunity to own growth at a proven, high-growth company, where your campaigns directly shape how many people we can help.

The Role

The Director of Growth Marketing is a hands-on performance marketer who owns qualified consumer lead generation, acquisition economics, and enrollment quality. You’ll work in Google Ads and Meta Ads every week, building campaigns, managing spend, and testing creative and landing pages.

You’ll partner with Sales, Operations, Client Services, Finance, and Compliance to connect campaign results to enrollment and portfolio outcomes. You’ll also coach team members, agencies, and vendors, and grow into broader leadership with support from the CEO.

What You'll Do

Your First 90 Days: Audit our Google Ads, Meta Ads, and conversion tracking, and deliver a prioritized improvement plan. Build a campaign-to-enrollment dashboard and review it with Sales and Finance. Use what you learn to set an initial testing roadmap and recommend acquisition targets.

Specific duties include but are not limited to:

* Paid Media Execution: Personally build and optimize Google Ads and Meta Ads accounts, including structure, bids, audiences, keywords, creative, and budget pacing. Run documented A/B tests across offers, messaging, landing pages, and audiences.
* Acquisition Strategy: Own a channel mix led by paid digital and supported by organic search, automation, lead scoring, and nurture. Align lead volume and quality with Sales capacity, and partner with Sales on speed-to-lead and handoffs.
* Measurement and Martech: Own the marketing technology stack. Implement and troubleshoot events, tags, server-side tracking, and conversion feeds; validate platform results against CRM and enrollment records; and deliver weekly and monthly executive dashboards.
* Budget and Unit Economics: Own the marketing budget, lead forecasts, and CAC and contribution margin by channel and cohort. Set CAC guardrails, evaluate payback, and model growth and capacity scenarios with Finance.
* Compliance: Route all ads, offers, claims, landing pages, and content through compliance review before launch, in line with FTC and state regulations.
* Organic and Brand Coordination: Prioritize SEO, AI search visibility, and website content with internal and external partners.
* Team Leadership: Coach team members, agencies, and vendors while staying hands-on. Set goals tied to lead quality, enrollment, and retention, and recruit as the team grows.

What You'll Bring

* 5–9 years of performance marketing experience, including hands-on B2C lead generation in Google Ads and/or Meta Ads within the past 12 months. Agency and in-house backgrounds are both welcome.
* Experience working within a regulated consumer compliance review process. Debt settlement experience is not required.
* Hands-on command of CRM, automation, analytics, and attribution, including implementing tracking and validating conversions against business outcomes.
* Ownership of campaign budgets, with specific examples of improving CPL, CPA, or conversion. Improving acquisition economics matters more than budget size.
* Experience guiding junior colleagues, specialists, or vendors while executing campaigns yourself. Managing managers is not required.
* Curiosity, coachability, integrity, and sound judgment in balancing creativity, compliance, and performance.

Equivalent combinations of experience, education, and training will be considered. Duties may evolve with business needs.

About Century Support Services

Financial Services · 201-500 employees · headquartered in N. Huntingdon, Pennsylvania · founded 2003