Growth Marketing Manager

About this role

The Growth Marketing Manager owns how Bridge turns demand into pipeline. Reporting to the VP Marketing, this role owns our growth and demand generation strategy and its execution: multi-channel and ABM campaigns, lead generation, the marketing automation and CRM engine behind them, and the reporting that ties activity to pipeline. It’s a hands-on, analytical role for someone who likes both building the plan and running the systems that make it work.

This is the performance and operations side of marketing. You own the growth engine end to end: audience targeting, campaign execution, lifecycle and nurture, martech, and measurement.

You’ll partner closely with the Sales Development & Outbound Operations Manager, who owns the outbound motion, SDR partner agencies, and CRM mechanics within Sales Operations.

Key Responsibilities:

*Demand Generation & Campaigns*

• Own growth and demand generation strategy and translate it into executable, multi-channel plans
• Plan and run multi-channel and ABM campaigns that generate qualified leads and measurable pipeline
• Own inbound and paid lead generation programs, from offer and audience through conversion
• Own paid media across channels (e.g., LinkedIn, Google/YouTube, Meta), from strategy and budget through execution, optimization, and reporting

*Marketing Operations & Martech*

• Own the marketing functions within our marketing automation and CRM platform (currently HubSpot): lists, segmentation, workflows, nurture sequences, email, forms, and landing pages.
• Own marketing data hygiene and email deliverability, and define the marketing and engagement signals that feed lead scoring
• Own marketing reporting and attribution: connect activity to pipeline and revenue, build reliable dashboards, and report to leadership
• Support the evaluation, selection, and migration of martech and CRM tools as the stack evolves, and partner with Sales Operations on platform governance

*Pipeline & Sales Partnership*

• Own marketi...