Growth Marketing Lead

Responsibilities

The Growth Marketing Lead will own the brand's P&L, growth strategy, and performance targets across all online and offline channels. They will lead a cross-functional team to execute creative strategies, manage budgets, and drive social commerce growth.

Requirements

Candidates must have 8 to 12 years of experience in DTC growth or performance marketing with direct P&L ownership. Strong creative judgment, team leadership experience, and fluency in paid media and social commerce are required.

Skills

• Growth marketing
• P&L management
• Creative strategy
• Channel management
• Social commerce
• TikTok Shop
• Affiliate marketing
• Performance marketing
• Paid social
• Paid search
• Team leadership
• Unit economics
• Contribution margin
• DTC strategy
• Cross-functional leadership

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• 401k match
• Equity
• Flexible time off
• L&D stipend
• Sabbatical program
• Paid parental leave
• Free products

About this role

About Lume and Mando
Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.
Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.
We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the Role
Mammoth Brands is hiring a Growth Marketing Lead to run growth for one of our brands. This is a general manager role for growth. You own the brand's P&L and everything that drives it: creative strategy, channel management online and offline, and social commerce across TikTok Shop and affiliate. You decide what we make, where we spend, and how fast we scale it, and you answer for the result.
You will set the brand's growth strategy and lead the team that delivers it, from channel managers to a creative strategist and a social commerce lead. You work alongside our central teams in creative production, demand and strategy, and community, and you bring them a clear point of view on what the brand needs. If you have run growth for a brand and want the whole growth engine in one role, with direct ownership of the number, this is that role.
What You'll Do
P&L and growth strategy
Own the brand's P&L and its growth targets for revenue, new customers, and CAC, along with the annual and monthly plans to hit them.
Set channel mix and budget allocation within the envelope agreed with Demand & Strategy.
Build the brand's growth narrative for monthly business reviews and EBRs: what is working, what is not, and what you are changing.
Creative strategy
Set the brand's creative strategy and own its creative territories, evolving them with performance data and the product roadmap.
Approve the monthly creative allocation (territory and style split) proposed by your Creative Strategist.
Hold the creative quality bar and give final sign-off on the brand's performance creative.
Channel management, online and offline
Own channel strategy and performance across the brand's online and offline channels, including DTC paid media.
Decide where budget goes, and hold your channel managers accountable for launch quota, spend efficiency, and testing discipline.
Social commerce
Own the brand's social commerce growth across TikTok Shop and affiliate, and decide how the shop fits alongside DTC and retail, including which launches and hero products to prioritize.
Hold your Social Commerce Lead accountable for shop growth, and make sure they have what they need: budget, inventory, creator support, and content.
Set creator direction for the brand with our central Community team, which runs creator recruitment and the creator community.
Team leadership
Lead the brand pod: Social Commerce Lead, Channel Manager(s), Creative Strategist, and an Offline Lead where the brand has one.
Set clear ownership, cadences, and accountability so the team runs independently.
Hire, develop, and retain the team.
Cross-functional partnership
Be the growth counterpart to brand marketing, DTC and ecommerce, product, retail, and finance.
Translate launch calendars, retail moments, and brand priorities into the growth plan.
Approve brand fit on creator deals over $10K.
What Success Looks Like
Brand revenue and new customers on plan across DTC and social commerce, with CAC and contribution margin on growth spend at target.
Healthy creative testing: launch quota hit rate and the share of new concepts that become winners.
A fully staffed, retained team that runs its creative, media, and shop cadences without escalation.
Problems flagged early with a plan attached, and leadership that trusts your read on why.
Who You Are
8 to 12 years in DTC growth or performance marketing, with direct ownership of a brand's or business line's P&L and growth targets.
Hands-on fluency across growth marketing: paid social, paid search, social commerce including TikTok Shop and affiliate, and offline channels. You can go deep with a channel manager, not just review a dashboard.
Strong creative judgment: you know what good performance creative looks like and can articulate why something works.
Experience leading a team across disciplines.
Commercially sharp: comfortable with unit economics, contribution margin, and making trade-offs under budget constraints.
Brings urgency and structure, and can build relationships in a mat...

About Lume Deodorant

Personal Care Product Manufacturing · 11-50 employees · headquartered in New York