Growth Manager / CRO & Funnel Lead

About this role

## The Opportunity

Happy Mammoth is looking for a Growth Manager to own funnel performance, CRO, and the commercial alignment between paid acquisition and on-site experience. You will build, test, and optimize the funnels and landing pages that turn paid traffic into customers — and you will be measured on whether they actually convert. This role sits at the intersection of paid media, conversion optimization, and commercial strategy.

## About Happy Mammoth

Happy Mammoth is a fast-growing natural health company formulating, producing, and marketing gut health and hormone-balancing supplements to millions of customers across Australia, the United States, and Europe. We operate direct-to-consumer through Shopify Plus and Amazon, with deep roots in performance marketing and direct response. This is a company built on speed, testing, and commercial results.

## The Role

You will lead three critical outcome areas:

• **Conversion & Commercial Execution** - You share ownership of on-site commercial performance across all Happy Mammoth stores (US, EU, AU). Your focus is ensuring strong alignment between what ads promise and what landing pages deliver. You drive Revenue per Visitor by directing the optimization of the connection between paid traffic sources, landing pages, offers, and checkout flows. When conversion drops, you diagnose the root cause - creative mismatch, offer fatigue, page friction, and direct your team to fix it.
• **Funnel & Page Development System** - You own the full lifecycle of funnels, landing pages, PDPs, and commercial flows, from brief to build to test to scale. You set the strategic direction, write testing hypotheses, define success metrics, and oversee structured A/B testing programs. You ensure disciplined execution: briefing your developer, copywriter, and designer with clear direction, enforcing performance validation before scaling, post-launch monitoring, and fast iteration when results are not where they need to be.
• **P...