Email Marketing Manager (Digital Marketing Agency)

About this role

# Job Specification: Retention Manager

Role: Email Marketing Manager
Function: Email Marketing, SMS, WHatsapp, CRM, Lifecycle Marketing
Reports to: Head of Email Marketing
Core Responsibility: Drive profitable customer retention and lifecycle value for our ecommerce clients through strategic CRM programme management and execution.
KPI: Client LTV growth, retention revenue contribution, churn reduction, client satisfaction scores

## About Public Nectar

Public Nectar is where performance meets purpose. We design performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, prioritising profit, so that you can grow - always reaching, always evolving.

We're a fast-growing performance marketing agency working with some of the UK's most exciting ecommerce and DTC brands. We sit at the intersection of paid media, creative strategy, and lifecycle marketing - helping brands acquire, convert, and retain customers at scale.

## Our Values

At Public Nectar, our values define how we work, make decisions, and build lasting client relationships:

• **Winners Win:** Winning is in our DNA - rain or shine, we get the job done and don't stop until it's done right.
• **Full Ownership:** Accountability is our North Star. When we own our work and focus on solutions, we grow.
• **Integrity:** Do what's right, not what's easy. A moral compass is non-negotiable.
• **Never Stand Still:** Geared for growth, we're constantly evolving, always improving. We subscribe to the 1% philosophy – that 1% progress, every day, takes you to extraordinary heights.
• **High Energy:** Passion fuels performance. Our differentiator is our enthusiasm, the energy we bring to the arena.

## Core Responsibilities

As an Email Marketing Manager at Public Nectar, you'll be one of the agency's specialists for everything lifecycle and CRM. You'll work across our ecommerce client base, primari...