Digital Marketing Strategist

Responsibilities

The Digital Marketing Strategist will manage community websites, oversee digital marketing performance, and maintain accurate tracking through Google Analytics and Tag Manager. They will also manage relationships with digital marketing vendors and provide budget recommendations for new deals.

Requirements

Candidates must have 4-6 years of digital marketing experience, preferably in real estate or high-volume B2C industries. Proficiency in WordPress, Google Analytics 4, Google Tag Manager, and AI tools like Gemini is required.

Skills

• Digital marketing
• WordPress
• Google Analytics 4
• Google Tag Manager
• SEO
• Paid media
• ILS management
• Data analysis
• AI tools
• Gemini
• Project management
• Communication
• Budgeting
• API
• Performance reporting

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• Bonus potential

About this role

Compensation:Pursuant to Colorado regulations, if this job is performed in
Colorado, the salary range is $78,000 - $83,000 plus bonus potential. Eligible
to participate in the company benefits plan. We offer health, vision, dental

We are Agency FIFTY3

Be part of a growing team that’s changing the way marketing is done in the real
estate industry. We constantly strive to produce the best work, look for ways to
innovate, and challenge the status quo. From advanced digital marketing to
high-quality creative and social campaigns, we care about our client
deliverables and stand behind our work.  

Our love for marketing is rooted in our culture. Winner of Built in Colorado’s
Best Place To Work and over 50+ marketing awards, we’re a group of passionate
team members who collaborate together, are committed to growth and development,
and spend time recognizing the team’s achievements. 

Agency FIFTY3 is headquartered in Denver, CO, with the flexibility to work
remotely across the United States. We are committed to building and sustaining a
diverse, equitable, and inclusive environment where everyone feels comfortable
to bring their best self to work. We value the diversity of backgrounds,
perspectives, experiences, and skill sets in order to work together to be more
representative of the customers and communities we serve. 

Responsibilities

● Website Management: Update community websites, including specials, site
content, and photos via WordPress; assist with troubleshooting issues as needed;
understand how websites display PMS data via the API and have standards and best
practices on portfolio setups

● Digital Marketing: Collaborate with agencies on performance of digital
marketing strategies for SEO and Paid Media; be able to interpret results via
monthly reports and communicate performance with recommended optimizations to
Portfolio Sales & Marketing or to the client directly as needed

● ILS & Directory Management: Manage Internet Listing Services (ILS) platforms,
ensuring compelling content, and accurate tracking across all major third-party
listing sites; be able to interpret results via monthly reports and communicate
performance with recommended optimizations to Portfolio Sales & Marketing or to
the client directly as needed

● Tracking: Maintain the integrity of Google Analytics 4 (GA4) setup and Google
Tag Manager (GTM) implementations, ensuring accurate tracking, goal setup, and
data collection; familiar with attribution models

● Manage key relationships and day-to-day communication with digital marketing
vendors, including Internet Listing Services (ILS). Own the complete setup and
activation of new properties by facilitating all necessary contract agreements
and internal approvals, and collaborating directly with vendors to ensure timely
and accurate community configuration and launch.

● Additional responsibilities could include involvement with GBP, Yext and
creating processes that allow for scalability, ensuring all digital marketing
data and KPIs that can be housed in BI Tool are on roadmap, providing digital
marketing budget recommendations for new deals, and keeping Leasing & Marketing
team up to date on digital marketing trends

Qualifications:

● Intermediate to advanced working knowledge of AI tools including Gemini

● 4-6 years of experience in a digital marketing role, preferably within the
multifamily, real estate, or high-volume B2C industry.

● Proven hands-on experience managing and updating websites via WordPress.

● Solid understanding of digital advertising principles and ability to interpret
performance reports and tell a compelling story based on the data.

● Proficiency with Google Analytics (GA4) and Google Tag Manager (GTM) is
required.

● Strong organizational skills with an ability to manage multiple campaigns and
projects across a large portfolio.

● Excellent communication skills, with the ability to translate technical
marketing data into clear, actionable business insights.

● Understands and complies with all Fair Housing Laws and standards.

● Ability to embody the Cardinal Culture and Cardinal Core Values every day.

About Cardinal Group Companies

Real Estate · 1,001-5,000 employees · headquartered in Denver, CO