Senior Product Marketing Manager

About this role

The Opportunity

The Sr. Product Marketing Manager drives the wireless connectivity and observability narrative for the world’s most trusted network performance brands. This role partners with marketing, product, sales, and community leadership to spearhead product messaging for Ekahau, Speedtest Certified, Speedtest Pulse, and Downdetector.

You will serve as the crucial bridge between deep technical engineering and compelling market value. Drawing from network infrastructure and wireless connectivity expertise, you’ll excel at taking complex, and often invisible, networking concepts and translating them into relatable, accessible, high-impact messaging that resonates with both deeply technical IT professionals and high-level business decision makers. You will arm our sales teams with winning collateral, act as a key evangelist for our brands in the field and on social media, and mentor the next generation of product marketers.

Key Responsibilities

### Go-to-Market Strategy & Product Launches

• GTM Execution: Define and own the overarching messaging, positioning, and Go-To-Market strategy across the enterprise portfolio.
• Launch Management: Spearhead cross-functional product launches, ensuring seamless coordination between Product Management, Sales, and Corporate Marketing.
• Portfolio Synergy: Identify cross-sell opportunities and build unified messaging strategies that tie our connectivity solutions into a cohesive enterprise narrative.

### Market & Competitive Intelligence

• Deep Customer Insights: Define and maintain ideal buyer personas, map the customer journey, and gather on-the-ground feedback to inform product roadmaps.
• Competitive Positioning: Conduct regular win/loss analyses and monitor the competitive landscape to ensure our messaging maintains a distinct market advantage.

### Sales Enablement & Content Strategy

• Empower the Field: Develop high-impact sales collateral—including pitch decks, competitive battle cards, and R...