Digital Marketing Specialist (SEO, AI SEO & Content Strategy)

About this role

As a
Digital Marketing Specialist,
specializing in SEO, AI‑driven SEO and Content Strategy
, you play a pivotal role in shaping how patients discover Embla and Össur Care online. Your mission is to ensure that our platforms become the
*first click*
for anyone searching for limb care, funding guidance, or rehabilitative support.


You combine deep SEO expertise with modern AI‑powered content workflows, enabling scalable content production without compromising editorial quality. You understand that every search query represents a real patient need and that content is the bridge connecting those needs with the right clinical pathway.


In this role, you will drive organic growth through thoughtful keyword research, strategic content planning, and data‑informed optimisation. You bring a generalist’s versatility with a specialist’s focus on search performance, ensuring that every article, guide, or resource helps patients take the next meaningful step toward care.


Your Accountabilities

• SEO Strategy: Conduct keyword research focused on patient pain points (e.g., "how to fund a prosthetic," "limb care tips") to drive organic traffic to our Education Pathway.
• AI SEO & Content Scaling: Leverage AI tools (such as Jasper, SurferSEO, or similar) to assist in drafting, optimizing, and scaling educational blog posts and articles.
• Content Lifecycle Management: Audit existing collateral and literature, repurposing them for digital formats (blogs, FAQs, whitepapers).
• Technical SEO: Manage on-page and technical SEO, including site speed, meta-tagging, and internal linking strategies to improve domain authority.
• Market Research: Stay ahead of "Search Generative Experience" (SGE) trends to ensure our content remains visible in AI-driven search results.

What Do You Need To Succeed In The Role

• 4+ years of experience in SEO and Content Marketing.
• Proven track record of improving organic rankings for competitive keywords.
• Experience with AI-...