Digital Marketing Manager (IT Consulting)

Responsibilities

The Digital Marketing Manager will take full ownership of the marketing strategy, including auditing the current footprint and executing day-to-day content, SEO, and lead-generation campaigns. They will collaborate with the Director and Business Development Manager to ensure marketing efforts effectively support the sales pipeline.

Requirements

Candidates must have proven experience in digital marketing, specifically within B2B, professional services, or IT sectors, with strong hands-on execution skills. Proficiency in SEO, LinkedIn management, content creation, and the ability to work independently with limited direction are essential.

Skills

• Digital Marketing
• SEO
• LinkedIn Marketing
• Content Strategy
• Lead Generation
• B2B Marketing
• Copywriting
• AI Tools
• Website Management
• Analytics
• CRM
• Email Marketing
• Video Editing
• Graphic Design
• Technical SEO
• Market Research

About this role

Position: Digital Marketing Manager
Salary: 2,000-$2,200 AUD/month
Working Hours & Conditions: Australian business hours
Holidays : To follow
ABOUT THE COMPANY:
The client is a regional Australian MSP (Managed Service Provider) based in Coffs Harbour on the NSW (New South Wales) Mid North Coast, founded in 2013. The organization provides end-to-end technology solutions, including managed IT infrastructure, cloud migration, cyber security, telephony/telecommunications, and data cabling.
ROLE OVERVIEW:
The company is hiring a remote, Philippines-based Digital Marketing Manager reporting directly to the Director. The primary mandate is to take complete ownership of marketing from scratch, auditing the current footprint, crafting a practical strategy, and directly executing day-to-day content, SEO (Search Engine Optimization), LinkedIn, and lead-generation campaigns. This role acts as a solo marketing engine designed to build brand authority and generate qualified business leads across regional Australia.
RESPONSIBILITIES:
Audit & Strategy
Audit the current website, search visibility, social presence and past marketing, and recommend what to fix and prioritise
Build a clear marketing plan for a managed service provider, with sensible targets, channels and budgets
Work with the Director and the new Business Development Manager so marketing supports the sales pipeline, with leads handed over cleanly
Content, Website & SEO
Refresh the website's content and keep it up to date, including service pages and industry pages for medical, real estate, not-for-profit and agriculture clients
Lead SEO, including optimisation for AI-driven and answer-engine search (GEO), local search and Google Business Profile
Plan and write regular content such as blogs and case studies, using AI tools to speed up drafts while keeping quality and accuracy high
Edit simple videos and graphics to support content and social channels
LinkedIn, Social & Campaigns
Build and run the LinkedIn presence for the company and its people, with a regular content calendar
Plan and run email and campaign activity to nurture leads and promote services
Test paid or local campaigns when they make sense, such as search or local advertising.
Reporting & Client Offering
Track traffic, leads, and campaign results, and report simply to the Director
Over time, help develop a basic marketing report that the Director can offer to his clients as a value-added
service
Non-negotiable
Proven experience in digital marketing, ideally for B2B, professional services or IT, with both strategy and hands-on execution
Strong SEO knowledge, including content and technical basics, and awareness of AI and answer-engine search
Excellent written English, able to write clear, credible content for business buyers
Experience managing LinkedIn for a business and building a content calendar
Comfortable editing website content (for example in a CMS or website builder) and using AI tools to work faster
Able to audit, prioritise and work independently with limited direction
Strong Plus
Experience marketing managed IT, cyber security, cloud or telecommunications services
Experience with simple video editing (for example CapCut) and design tools (for example Canva)
Experience with analytics and reporting tools, and with CRM and email marketing platforms
Experience building marketing reports for clients
Experience with local and regional marketing in Australia

About D2B

Financial Services · 11-50 employees · headquartered in Lincoln, Canterbury · founded 2017