Digital Marketing Manager

About this role

Job Description
Manager, Digital Marketing
JOB SUMMARY:
Reporting to the Director of Marketing, the Digital Marketing Manager is a crucial member of the Marketing team and is responsible for developing best-in-class social media, email, and paid media campaigns. They will utilize an extensive toolkit of best practices while staying current on emerging digital technologies and trends. They will work closely with other members of the Marketing and Communications team, Digital Strategy, and IT to develop, execute, and measure digital marketing initiatives in support of our clients strategic objectives.


Essential Functions

• Develop digital marketing strategy and optimize key tactics, including social media, email marketing, and paid media campaigns for their professional development offerings. Optimize reach, engagement, and conversions using leading-edge testing and analytical methods.
• Create and manage the social media strategy and execution across global platforms, including community acquisition, engagement, analytics, and reporting. Develop paid social media plans to boost key posts and deliver social media objectives.
• In partnership with the Marketing and Communications team, develop a social media content strategy and calendar. Responsible for content development, daily posting, reporting, monitoring and responding.
• Develop and execute data-driven email marketing strategies to increase engagement. Responsible for the quality, deployment, analytics, and optimization of emails. Coordinate the schedule and cadence of emails to ensure appropriate frequency among audiences. Coordinate efforts of marketing and communications staff and cross-functional partners.
• Manage the development and ongoing optimization of database management, audience segmentation, marketing automation, A/B testing to dynamic content, etc., to improve data and email process efficiency and performance.
• Measure and report on digital marketing campaigns (email, soci...