Database Marketing Analyst (Data Science)

About this role

COMPANY OVERVIEW:
The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.


We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.


No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.


POSITION OVERVIEW:
The Globe and Mail is seeking an experienced Database Analyst, Database Marketing (Revenue) to support our subscriber growth, engagement, and revenue strategies in a highly competitive digital landscape. Reporting to the Manager, Database Marketing, this role is responsible for building and maintaining high quality customer audiences, enabling data driven multi channel marketing initiatives, and delivering actionable insights that improve subscriber experiences.

The successful candidate will leverage advanced SQL, Customer Data Platforms (CDPs), and disparate customer data sources to power personalized campaigns across email, web, app, and off platform digital channels. This role plays a critical part in automating campaign workflows, ensuring data accuracy and privacy compliance, and acting as a steward of subscriber data quality. This is an existing vacancy, and this position is a hybr...