CRM Business Analyst

About this role

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Job Description
The CRM Business Analyst is a business-aligned functional expert responsible for bridging the gap between the CRM roadmap, IT delivery,


and commercial priorities. This role ensures that business cases move efficiently through the production cycle—translating requirements into


technical specifications, validating solutions, and confirming value realization post-launch. Acting as the connective tissue between the CRM


Strategy & Development Manager, Change Management Manager, and technical teams, the Business Analyst combines strong analytical


skills with light technical capability to recommend features, optimize processes, and occasionally configure or develop within Salesforce (e.g.,


CRMA dashboards, flows, or DRIVE objects).


Responsibilities

• Serve as the primary liaison between business stakeholders, CRM strategy, and IT delivery teams to ensure alignment on
• scope, requirements, and timelines.
• Translate business objectives into detailed functional specifications, user stories, and acceptance criteria for CRM
• enhancements and integrations.
• Actively manage roadmap business cases through the delivery lifecycle—from intake and prioritization to UAT and
• deployment.
• Make informed technical recommendations on Salesforce features (flows, automation, integrations) that enrich user
• experience and data quality.
• Perform light configurat...