Content Strategist

About this role

Build the Engine Behind One of the Most Recognisable Founder Brands Online

We’re hiring a full-time, fully remote
Content Strategist
to work directly on the personal and business brands of
James Smith
.

This role is for someone who lives in content.

You don’t just “manage socials.”

You spot angles.

You turn 60-minute podcasts into 10 viral clips.

You see hooks before they’re written.

You understand why something will hit - before it’s posted.

You will be responsible for ideating, shaping, publishing, and optimizing content across:

• Instagram (@jamessmith)
• Instagram (@jamessmith.business)
• YouTube (@JamesSmithBusiness)
• Short-form platforms (Reels / Shorts)

You’ll work alongside editors and designers - but you own the ideas, the direction, and the posting rhythm.

What You’ll Do

Content Ideation & Strategy

• Generate high-volume, high-quality content ideas weekly
• Identify cultural moments, trends, and reactive content opportunities
• Develop content pillars aligned with James’ voice, values, and positioning
• Balance education, controversy, authority, relatability, and conversion
• Build structured weekly content plans (short-form + long-form ecosystem)

Long-Form to Short-Form Repurposing

• Watch podcasts, interviews, YouTube videos, and raw recordings
• Extract high-retention moments and strong narrative cuts
• Write short-form briefs with:
• Hook direction
• Caption angle
• On-screen text ideas
• Cut timing suggestions
• Work closely with editors to refine pacing and retention

You should be able to instantly identify:

• The 30 seconds that will perform
• The controversial moment
• The value bomb
• The emotional pull
• The clip that drives traffic to offers

Posting & Execution

• Schedule and publish content across Instagram and YouTube
• Write captions and CTAs aligned with funnel goals
• Maintain consistent posting cadence
• Ensure formatting, thumbnails, titles, and hooks are optimized

You are responsible f...