Content Performance Strategist

About this role

This role requires an analytical problem-solver with a passion for transforming data into actionable insights that drive our content strategy forward. This is not a traditional analyst, but a data-driven thinker who can take content performance and turn it into actionable tactics, cycles of testing & learning, and woven-together strategies that build upon each other. The incumbent will be someone who sees intelligence in the numbers holistically and can drive change through strategy, communicating seamlessly with editorial, audience, and product teams to accelerate growth.


*The anticipated base pay range for this position is between 90k and 120k annually. Individual base pay may vary within that range depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws.*
Essential Duties/Responsibilities

• Analyze performance data across the Programming Team, Trend Hunter B2C, Syndication, and inbound partner content to develop and execute actionable content strategies that drive key business outcomes.
• Transform weekly and monthly performance data into strategic insights and recommendations for leadership, shifting the focus from reporting to prescriptive action.
• Develop and manage the overall content programming strategy and optimization plans for content performance across various formats, content types, and distribution channels to maximize revenue, reach and engagement.
• Analyze and provide recommendations on content production pipeline based on data (e.g., time to produce, performance by type) to inform what content should be created, where it should be distributed, and efficient production workflows.
• Prepare and present comprehensive Monthly and Quarterly strategic readouts to leadership, including trend analysis, competitive insights, and future-looking content and distribution strategies.
• Key partner in the strategic A/B testing process and data-driven experi...