Content Marketing Manager and Strategist

About this role

Novara provides safety and operational risk management software that empowers organizations to identify and resolve issues before they become incidents. Through the Flex and Risk Management Center platforms, Novara helps organizations address operational risk proactively by unifying data, increasing workforce engagement, and proactively managing risk. Novara’s combination of training, software, and tools puts people and safety first while protecting critical operations.


Position Description:


Novara'sMarketing Communications team needs a hands-on Content Marketing Manager to serve as our content production engine and quality leader. This role balances hands-on content creation with content quality oversight, operations, and cross-functional coordination.


You'll produce high-quality written content yourself while also serving as the content quality gatekeeper—reviewing all marketing content for brand consistency, providing editorial guidance to team members, and orchestrating content workflows across Demand Generation, Product Marketing, and the Marketing Communications teams. You'll ensure consistent brand voice and messaging across all marketing channels, whether content is created by you, team members, freelancers, or produced with the support of content tools.


Primary Objectives:

• Increase content production that support Sales, Demand Generation Marketing, and Product Marketing with high-quality, persuasive content across multiple channels and formats
• Establish and maintain content quality standards across all marketing content (own-produced and team-generated)
• Improve conversion rates by 20-35% through strategic messaging and compelling copy
• Enable consistent thought leadership and content production
• Build scalable content workflows that maintain brand excellence while increasing velocity

Responsibilities:

• Marketing Assets & Collateral Development: Create comprehensive marketing materials including eBooks, scripts, bl...