Campaign Business Analyst, Insights & Performance

About this role

We create possibilities that move life and commerce forward
Welcome to Manhattan. Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices. In the warehouse, on the road and in the store, we make what was once impossible, possible. If you want to tackle complex problems and redefine markets, you’ve come to the right place.


The Business Analyst, Insights & Performance (Campaigns) turns campaign activity and funnel data into clear performance insight for the business. This role is responsible for measuring campaign effectiveness, analyzing pipeline impact, identifying trends and gaps, and helping marketing leaders make smarter investment and optimization decisions across programs, regions, and products.


This role sits at the intersection of analytics and activation, partnering closely with campaign operations, field marketing, ABM, digital, and leadership teams to connect performance metrics to action.


What You’ll Do

• Analyze campaign and program performance across channels, regions, audience segments, and products.
• Build recurring and ad hoc reporting that surfaces performance trends, conversion patterns, engagement quality, and pipeline influence.
• Develop dashboards and reporting views in tools such as Power BI, Salesforce, and connected data environments.
• Partner with campaign operations and marketing stakeholders to define KPIs, measurement frameworks, and success criteria before launch.
• Translate complex data into concise, decision-ready recommendations for marketers and leadership.
• Monitor campaign health and flag gaps in targeting, execution, follow-up, attribution, or data quality.
• Support post-campaign readouts, quarterly business reviews, and planning cycles with performance insight and recommendations.
• Work with GTM engineering and operations partners to improve tracking fidelity, taxonomy, and data model reliability.
• Help standardize definitions, benchmarks, and r...