Business Systems Analyst

About this role

About The Role
The Business Systems Analyst plays a critical role in bridging the gap between business needs and technology solutions within an organization. This position is responsible to design and maintain existing HubSpot Systems.


Reports to: VP, Strategic Services


Job Responsibilities
System Administration & Configuration

• Configure and maintain HubSpot automation workflows, email templates, and forms
• Design and implement solutions using company tools to meet the business’ needs (HubSpot Specific: workflows, sequences, lists, custom objects, etc.)
• Conduct regular audits of workflows, lists, data, and properties to ensure optimal performance
• Maintain data quality and consistency across multiple systems
• Develop and enforce data governance standards for contact properties, custom objects, and workflows

Requirements & Documentation

• Gather and document business requirements from stakeholders across marketing, sales, and customer success teams
• Document system configurations and maintain technical documentation
• Create documentation and standard operating procedures
• Develop and execute testing plans for new configurations

Project Leadership

• Lead HubSpot related projects from requirements through implementation
• Coordinate with business, IT, marketing, and sales teams on system changes
• Offer operational and technical support for day to day issues as reported
• Stay current with HubSpot updates and new features
• Data, Integration & Reporting
• Integrate HubSpot with other business systems (CRM, marketing tools, etc.)
• Monitor data synchronization and work with Integrations Team to resolve any integration issues
• Create custom reports and dashboards to track KPIs and business metrics
• Recommend process improvements based on system capabilities and best practices

Required Experience
Job Requirements (including Education)

• 3+ years administering HubSpot, with demonstrated expertise in workflows...