Business Product Owner Manager (Remote) US

About this role

## We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

## Job Summary:

We are seeking a Business Product Owner (BPO) to lead the strategy, design, and optimization of sales tools, processes, and analytics that power our global go-to-market (GTM) organization. This role bridges business needs and technology solutions to improve sales effectiveness, enable data-driven decision-making, and accelerate revenue growth.

The BPO owns informing the product roadmap for GTM systems, drives cross-functional execution, and champions scalable automation and visibility across the funnel. Success in this role means improving lead quality, accelerating sales cycles, and increasing overall GTM performance.

## Key Responsibilities

• Evaluate current sales tools and capabilities; recommend and implement improvements to increase Salesforce effectiveness across regions.
• Act as the business owner of GTM systems (e.g., Salesforce, Gong), partnering with technical teams to deliver scalable, high-impact solutions.
• Lead the optimization and administration of the GTM technology stack, driving automation, usability, and global consistency.
• Stay ahead of industry trends on Salesforce and productivity tools to continuously enhance productivity and funnel conversion.
• Design and implement efficient, end-to-end sales processes from lead through renewal, improving conversion rates and reducing sales cycle time.
• Establish and manage a robust data, analytics, and governance framework:
• Define, track, and report on key funnel and sales performance metrics
• Ensure data accuracy, consistency, and visibility across systems
• Oversee CRM governance, including audits, enhancements, and data standards
• Partner with...