Business Operations Applications Administrator

About this role

About the Opportunity:

The Business Operations Application Administrator will design, execute, and optimize marketing and sales processes across Pardot (Marketing Cloud Account Engagement) and Salesforce Sales Cloud. This remote role supports customer acquisition, engagement, retention, and revenue growth through automation, campaign execution, lead management, CRM optimization, reporting, and integration.

Responsibilities:

• Build and manage Pardot workflows including engagement programs, automated rules, completion actions, and lead scoring/grading

• Build and maintain landing pages, forms, and email templates

• Collaborate with sales to align lead nurturing with pipeline stages and SLAs

• Optimize scoring models to improve marketing-to-sales conversion

• Produce campaign performance and attribution reports using Pardot and B2B Marketing Analytics

• Manage subscriber data, data extensions, and segmentation strategies

• Monitor campaign performance and deliverability; recommend optimizations

• Maintain platform configuration, user access, and compliance with data protection policies (GDPR, CANSPAM, CPPA)

• Establish deliverability best practices, compliance standards, and governance frameworks for email

• Serve as platform owner responsible for release management, optimization, and roadmap planning

• Configure and maintain Sales Cloud including objects, fields, page layouts, validation rules, and process automation

• Implement workflows and automation using Flows in partnership with Salesforce developers

• Manage integrations between Marketing Cloud/Pardot and Sales Cloud for seamless data flow

• Perform data hygiene, deduplication, and ongoing CRM optimization

• Develop documentation, training materials, and conduct end-user training

• Ensure platform governance, data integrity, and adherence to best practices

• Manage campaign calendars, tracking, A/B testing, and analytics dashboards

• Support integrations, third-party tools, and API connecti...