Business Account Manager- CPG Wholesale

Responsibilities

The Business Account Manager develops and executes growth plans for retailers and wholesalers by coordinating with cross-functional teams and managing trade funds. They are responsible for driving business planning processes, analyzing promotional effectiveness, and delivering strategic insights to regional client leadership.

Requirements

Candidates must have a minimum of 5 years of experience in sales or marketing, specifically calling on complex regional or national chain customers. A bachelor's degree is preferred, along with proficiency in Excel, PowerPoint, and syndicated data analysis tools.

Skills

• Sales strategy
• Business planning
• Trade fund management
• Strategic thinking
• Data analysis
• Relationship management
• Nielsen
• Syndicated data
• Excel
• PowerPoint
• Leadership
• Forecasting
• Merchandising
• Category management
• Networking

Benefits

• Supportive work environment
• Collaborative culture
• Work-life balance

About this role

Overview:   

The Business Account Manager will have a deep understanding of both retailer and
manufacturer strategies to develop and execute growth plans based on strategic
intent set by VP/MD & Client.  The Business Account Manager provides direction
to Customer Managers to optimize annual/quarterly Client business plans. They
will be the key point of contact for regional client leadership and will be
expected to deliver consistent experiences and outcomes.  

The Business Account Manager will drive the Business Planning process working
closely with cross-functional business partners within the Business Insights,
Planning Organization and Channel Teams to improve key metrics based on analysis
of promotion, spending, and volume (forecasts and actuals). As well as manage
base volume forecasts, item distribution, promotional strategy, and innovation. 

RESPONSIBILITIES

Essential Duties and Responsibilities: 

* Coordinate with Customer Managers to develop and execute business plans. 
* Build and manage strategic plans for respective retailers/wholesalers. 
* Align on strategy and plan with Region Broker Managers, Identify
Opportunities, and threats 
* Feed CM’s w/ planning analytics to support Cat/Line reviews, NI
presentations, etc. 
* Effective trade fund management and visibility 
* Measure effectiveness of CM’s 
* Align w/Insights lead and be guided by insights specific to Category/Brand,
Consumer/Shopper, Channel/Retail dimensions 
* Work with syndicated/other data sources to both manage and inform strategic
and tactical trade plans. 
* Ad-hoc financial and data analysis, including pre/post event analysis. 
* Develop Customer level distribution and merchandising targets with supporting
insights and merchandising activation plans for each key initiative. 
* Attend Customer Sales Calls with the Customer Manager Team where
appropriate. 
* Develop and deliver content as part of the CROSSVIEW Business Review process 
* Ensure Client’s Plans are Built and maintained in CROSSVIEW and the Client’s
Trade Planning System 

This job description does not imply that the above functions are the only tasks
that may be performed.  Individuals will be expected to follow any other
job-related instructions and perform any other job-related tasks as directed by
management. 

To perform this job successfully, an individual must be able to perform each
essential duty satisfactorily.  The requirements listed below are representative
of the knowledge, skill and/or ability required.  Reasonable accommodations may
be made to enable individuals with disabilities to perform the essential
duties.   

Responsibilities With Regard to Workers’ Compensation Claims: 

You are responsible for reporting any employment related injury you incur to
your direct supervisor as soon as possible following an incident resulting in an
injury. 

QUALIFICATIONS

Additional Requirements: 

 Education/Experience: Bachelor’s degree (B.A.) from a four-year university
preferred; Work experience in sales or marketing for a minimum of 5+ years with
experience calling on highly complex regional/national chain customers.  

 Specific Skills: 

* Must have well-developed leadership, networking, relationship, sales strategy
and planning, strategic thinking skills. 
* Excel, Power Point, working knowledge of Nielsen and syndicated data
sources. 
* Must have ability to effectively prioritize demands and follow through on
commitments. 

Supervisory Responsibilities: Trade Specialists 

Certificates, Licenses, Registrations: None.  

Work Environment: Office & Field Environments 

Travel Requirements: Varies, up to 25%

Language Skills:  English is the primary language skill; however, bilingual
skills may be required based on business necessity.  

Work Environment and Physical Requirements

The work environment characteristics described are representative of those an
employee may encounter while performing the essential functions of this job. Job
may require moderate physical effort including lifting materials and equipment
weighing less than 15 pounds. This position involves viewing a computer monitor
for more than 30% of the time. Personal protective equipment may need to be
worn. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.

#DiscoverYourPath

CROSSMARK is a part of Acosta Group – a collective of the industry’s most
trusted retail, marketing and foodservice agencies reimagining the way people
connect with brands at every point in their shopping journey. 
At CROSSMARK, we help leading brands grow by connecting them with shoppers where
it matters most—in stores and online. As a trusted sales and marketing agency,
we specialize in delivering tailored solutions to drive retail success through
strategic merchandising, product demonstrations, and data-driven insights.
We value our people by recognizing everyday wins and fostering a supportive,
collaborative environment—both in person and online. Here, achievements are
celebrated, work-life balance is prioritized, and everyone feels valued.
Diversity is our strength—it fuels innovation, unlocks our potential, and
reinforces our commitment to fairness and inclusion. Above all, we foster a
growth environment where every team member can connect, develop, and build a
fulfilling career. 
Acosta Group is an equal opportunity employer and will ensure that applicants
with disabilities are provided with reasonable accommodations. If reasonable
accommodation is needed, please contact AskHR@acosta.com. Be sure to include
"Applicant Accommodation" in the subject of your email to expedite the
request.  
Acosta Group believes in good faith that the minimum and maximum annual salary
or hourly compensation range for this opportunity is accurate and reasonable at
the time of posting.  
The Acosta Group utilizes E-Verify for validating the ability to work in the
United ...

About Acosta

Retail · 10,001+ employees · headquartered in Jacksonville, Florida · founded 1927