Associate Manager, Creator & Digital Marketing

About this role

Flex is a modern period care brand in hyper-growth mode: design-driven, culture-forward, and revolutionizing the way people experience their periods. We focus relentlessly on understanding our customers and creating body-safe, medical-grade products that truly perform, bringing those truths to life through authentic, human-centered storytelling.

We’re looking for a performance-minded, creatively curious Associate Manager, Creator & Digital Marketing to support the execution and evolution of Flex’s UGC growth engine across paid and organic channels. Reporting to the Content Strategy Manager and Director of Marketing, the Associate Manager, Creator & Digital Marketing will play a key role in executing UGC-first creative: from creator sourcing and briefing… through testing, iteration, and performance analysis. This work will directly contribute to efforts to improve conversion, reduce CAC, and increase creative velocity.

This is a highly cross-functional role, partnering closely with Marketing, Creative, and Revenue to ensure all content is both brand-aligned and performance-driven, while continuously learning and contributing insights around which creators, messages, hooks, and formats unlock scale across our omni-channel business.

Salary range: $80,000 - $90,000 per year, commensurate with experience and equity stock options

Responsibilities

Manage the UGC Growth Pipeline

• Support creator sourcing, briefing, gifting, contracting, testing, and iteration across paid and organic channels
• Manage and maintain a scalable, repeatable creator pipeline including UGC creators, agencies, and whitelisting partners
• Cultivate long-term creator relationships that consistently deliver high-quality, on-brand, high-performing content

Support Performance-Driven Creative

- Contribute to creative hypotheses and testing informed by data and channel insights
Ensure- 80% of UGC assets meet or exceed performance benchmarks (CTR, CPA, CVR) across paid channels...