Associate Brand Manager

About this role

Company Description

It’s more than just water. FIJI Water is known for its iconic square bottle and unique mineral profile. Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold worldwide. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference. This means investing in sustainability, the environment, and local communities to enable positive change.

As an Associate Brand Manager (ABM), you will play a key role in developing and executing the consumer marketing strategy for FIJI Water. Our marketing team partners closely with senior leadership to drive strategic initiatives and deliver growth. As an ABM, you’ll serve as the link between sales, finance, vertically integrated operations, and our in-house creative team, helping bring the brand to life in market.

You’ll collaborate closely with PR & Events, Category Management, and Consumer Insights to monitor competitive and consumer trends, identify growth opportunities, and support the development of new products and marketing initiatives. This role also partners with Trade, Operations, and Sales teams to drive marketing plans and ensure strong execution.

This position is based at our West Los Angeles office on a hybrid schedule – in office Monday through Wednesday, with the option to work remotely Thursday and Friday.

Job Description

• Drive the annual brand planning process for FIJI Water and lead effective execution of marketing plans and campaigns
• Partner with Wonderful’s in-house creative agency across mass media and owned channels, drafting creative briefs, providing clear direction, and delivering actionable feedback to ensure high-quality output
• Develop and articulate compelling brand positioning, key messages, and USPs
• Ensure consistency and alignment across all brand touchpoints and target audiences
• Partner cross-functionally with Sales, Trade Marketing, Finance, and Operations to drive execution...