Global Brand Marketing Manager

About this role

At K18, we're about hair freedom for all–engineered with biotech. We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.


Position Overview
The Global Brand Marketing Manager helps shape the global marketing strategy and execution. This role will be an integral part of the K18 Marketing Team, and will help bring our mission to life and inspire communities across the globe to embrace it.


This position will have a full view of K18 launches from concept togo-to market execution including campaign planning and strategy, product ideation, positioning, timelines and project management. This position requires someone with strong interpersonal skills, an entrepreneurial spirit, and the ability to balance strategic thinking with meticulous attention to detail. The ideal candidate will have a love for learning science, the professional stylist universe and its strategic role in the K18 community.


Key Responsibilities:
Product:

• Support marketing for all new product development and existing product re-supports
• Translate consumer insights, trend analysis, and competitive research into product strategy and storytelling
• Lead claims process, owning the claims documents, leading competitive claims insight analysis, concepting key marketing claims and prioritizing between requested claims
• Own marketing section of product briefs for each new product, kit and size variations
• Lead presentations including gate slides, positioning decks, claims, partner shareouts
• Oversee FAQ development for every launch
• Own COGs process

Go To Market

• Support the GTM process for all marketing activities including campaign ideation, timeline management and cross functional alignment
• Develop and manage the 360 Launch deck process, budget t...