Associate Director-Communications

Responsibilities

The Associate Director will lead the development and execution of marketing and communications strategies to support various clinical service lines and drive business growth. They will act as a trusted advisor to service line leadership, coordinating integrated initiatives across multiple internal centers of excellence.

Requirements

Candidates must have 8-10 years of experience in communications, marketing, or program management within a complex, regulated environment. A bachelor's degree in Communications, Marketing, or a related field is required, with a master's degree preferred.

Skills

• Strategic communications
• Marketing planning
• Program management
• Relationship management
• Project management
• Data analysis
• Stakeholder management
• Cross-functional collaboration
• Content strategy
• Healthcare marketing
• Strategic growth
• Campaign management
• Leadership
• Communication tools
• Performance measurement

Benefits

• Health insurance
• Retirement savings plan
• Paid time off
• Employee resource groups
• Holistic employee wellness program
• Financial security benefits

About this role

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

For more information, go to NYU Langone Health [http://nyulangone.org/], and interact with us on LinkedIn [https://www.linkedin.com/company/nyulangonehealth/?viewAsMember=true], Glassdoor [https://www.glassdoor.com/Reviews/NYU-Langone-Health-Reviews-E121521.htm], Indeed [https://www.indeed.com/cmp/Nyu-Langone-Health/reviews], Facebook [http://facebook.com/NYULangone], X [http://x.com/nyulangone], YouTube [http://www.youtube.com/user/nyulmc] and Instagram [http://instagram.com/nyulangone].

Position Summary:
We have an exciting opportunity to join our team as a Associate Director-Communications.

NYU Langone Health (NYULH) is seeking a skilled and strategic Associate Director, Relationship Manager to support PCC + Radiation Oncology, Transplant, Neurology, Neurosurgery, ENT, Womens Health, OBGYN, GI, Surgery, Ophthalmology, Adult Psych and Urology service lines. This role will support the Senior Director, Relationship lead across their designated service lines. Serving as a trusted advisor to service line leadership, the Associate Director will help shape communications and marketing initiatives that advance business priorities, support NYULH marketing efforts, and drive growth.
Reporting directly to the Senior Director, Relationship Lead within the Brand Experience, Creative and Design Center of Excellence (COE), this position will play a key leadership role in connecting the COE with designated service lines, translating business priorities into communications plans, and ensuring effective execution against strategic growth objectives.

Job Responsibilities:

Strategic Program Management 

* Lead the development and execution of marketing and communications strategies aligned with service line priorities, growth targets, and organizational objectives across the portfolio of service lines supported by the Senior Director, Relationship Lead

* Partner with the Senior Director, Relationship Lead to manage day-to-day operations for COP planning, including intake, prioritization, development, review, launch, and post-launch debrief 

* Manage and prioritize a high volume of requests across COPs, coordinating with content execution teams to ensure timely activation 

* Drive accountability for key milestones across marketing and communications plans, ensuring accountability, timely decision-making, and strong execution

* Lead coordination and execution of integrated, 360-degree marketing and communications initiatives across multiple service lines, working closely with channel content development teams to ensure alignment to strategy, timelines, and priorities 

* Identify and recommend opportunities to strengthen service line performance and accelerate growth through campaigns, partnerships, and other strategic initiatives 

* Apply relevant marketing trends and technological innovations to identify relevant opportunities and enhance performance

Collaboration & Influence

* Drive collaboration across Brand, Experience, Creative, & Design COE, Media Relations COE, Enterprise Communications COE, Strategy, Digital and Program Measurement (SDPM) COE, Government & Community Affairs COE and Strategic Initiatives and Business Operations COE to drive successful campaigns aligned with strategic objectives for designated service line initiatives

* With Senior Director, Relationship Lead oversight, coordinate COP operations, including meetings and distribution of Program Briefs, Tactical Plans, and pre- and post-meeting communications for the portfolio 

* Collaborate with the Senior Manager, Physician Reputation to ensure broader growth priorities align with specialty physician strategies 

* Work closely with the Senior Director, Relationship Lead to engage physicians, researchers, and marketing experts in developing content that highlights clinical innovations and research

* Coordinate with Channel Lead peers across Content Studio, Brand, Creative & Design, and Digital teams to execute communications strategies across various channels

* Partner with the Content Studio to strategically review, refine, and approve content developed for designated service lines, ensuring alignment with organizational standards and audience needs

* Collaborate with the SDPM COE to define communications tracking requirements, support measurement setup, and inform ongoing campaign optimization 

Operational Excellence 

* Assist in enhancing campaigns and marketing initiatives by evaluating key metrics provided by the SDPM COE to understand effectiveness and inform continuous improvement 

* Ensure adherence to COP processes, workflows, and governance, managing timelines, deliverables, and coordination across multiple initiatives

* Leverage analytics and reporting to inform planning cycles, optimize performance, and drive accountability across tactics

Minimum Qualifications:

* Minimum of 8-10 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment
* Proven ability to work effectively in a highly matrixed environment and acro...

About NYU Langone Health

Hospitals and Health Care · 10,001+ employees · headquartered in New York, NY