Area Director of Business Development - Hospice

Responsibilities

Lead, coach, and manage a team of business development representatives while developing territory-specific sales strategies to achieve hospice census and admission growth targets. Build and maintain referral partnerships, analyze sales and market data, collaborate with clinical and operational teams, and ensure sales activities meet performance and regulatory requirements.

Requirements

A bachelor’s degree is required, and candidates must have at least three years of direct healthcare services sales experience and at least one year of healthcare sales leadership experience. Applicants should demonstrate success leading teams, meeting sales goals, building referral partnerships, and using CRM and referral-tracking tools; a valid driver’s license and auto insurance are required, with travel up to 75%.

Skills

• Healthcare Sales
• Sales Leadership
• Team Management
• Territory Sales Strategy
• Census Growth
• Referral Development
• Physician Relationship Building
• Partnership Development
• Sales Coaching
• Performance Management
• Sales Data Analysis
• Market Analysis
• CRM Systems
• Referral Tracking
• Regulatory Compliance
• Microsoft Office

Benefits

• 401(k) With Company Match
• Career Advancement Opportunities
• Recognition Programs
• Teammate Assistance Fund
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Mileage Reimbursement
• Fleet Vehicle Program
• Paid Time Off
• Paid Holidays
• Wellness Programs
• Education Support
• Tuition Assistance
• Continuing Education Units
• Life Insurance
• Long-Term Disability Insurance
• Voluntary Benefits

About this role

Overview
Drive Growth. Lead Teams. Make a Difference.
Are you a healthcare sales leader with a proven track record of driving referral growth, leading high-performing teams, and building strategic partnerships? We’re seeking an experienced Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory.
This high-impact role reports directly to the Area Vice President of Business Development and is responsible for driving census growth, optimizing sales performance, and developing new business opportunities in alignment with organizational goals.
What You’ll Do:
Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management
Develop and implement territory-specific sales strategies to meet or exceed census growth and admission targets
Identify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreach
Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy
Provide regular field coaching, joint sales calls, and ongoing professional development to your team
Maintain continuity with existing referral partners while actively pursuing new market opportunities
Collaborate with internal clinical, operational, and executive teams to ensure seamless onboarding of new patients
Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships
Monitor compliance with sales methodologies, performance metrics, and regulatory requirements
Support and implement short- and long-range growth goals aligned with company initiatives
About You
Education:
Bachelor’s degree required (Healthcare Administration, Business, Marketing, or related field preferred)
Experience:
Minimum 3 years of direct sales experience in the healthcare service industry (Hospice, Home Health, DME, Palliative Care, or Post-Acute preferred)
1+ years of healthcare sales leadership experience required
Proven ability to lead teams, exceed sales quotas, and build lasting referral partnerships
Experience using CRM systems, referral tracking software, and Microsoft Office (Excel, PowerPoint, Outlook)
Prior experience with HomeCare HomeBase (HCHB) preferred
A top-performer with a track record of achieving growth goals in a metrics-driven environment
Other Requirements:
Valid driver’s license and auto insurance (travel required across assigned territory)
Ability to travel routinely within the area to conduct field visits, training, and partner development (up to 75%)
We Offer
Benefits for All Associates (Full-Time, Part-Time & Per Diem):
Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund
Additional Full-Time Benefits:
Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company-paid Life & Long-Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
Apply TodayStep into a role where you can lead with purpose, innovate for growth, and build strong teams that change lives.
Legalese
This is a safety-sensitive position
Employee must meet minimum requirements to be eligible for benefits
Where applicable, employee must meet state specific requirements
We are proud to be an EEO employer
We maintain a drug-free workplace
Location
Gentiva Hospice
Our Company
At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.
Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.
Our nationwide reach is powered by a family of trusted brands that include:
Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
Home health care: Heartland Home Health
Advanced illness management: Illumia Health
With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.

About Gentiva Hospice

Hospitals and Health Care · 10,001+ employees · headquartered in Atlanta, GA