Account Executive

Responsibilities

The Account Executive is responsible for producing revenue across all platforms by prospecting new business and managing an active client list. They must conceptualize and deliver sales proposals while achieving individual sales goals within the station's strategy.

Requirements

Candidates must have at least one year of experience in media or digital sales and possess strong negotiation skills. A consultative, customer-focused mindset and the ability to use qualitative research to support sales efforts are required.

Skills

• Media sales
• Digital sales
• Negotiation
• Business development
• Consultative sales
• Strategic partnerships
• Account management
• Sales proposals
• Qualitative research
• Client retention
• Prospecting
• Multiplatform marketing

Benefits

• Medical
• Dental
• Vision
• 401(k) matching
• Emotional wellness support
• Paid time off
• Paid parental leave
• LGBTQ+ health services

About this role

WVTM, the NBC & CBS affiliate in Birmingham, AL, is looking for an Account Executive. The Account Executive sells advertising to local businesses, negotiates impressions and rates with ad agencies and solicits new businesses to advertise on television and digital platforms.
If you are motivated by an excellent product, great compensation and working with a talented team of professionals, look no further. We will provide tools for powerful multiplatform marketing solutions that create partnerships, retain clients and grow our client base. You will report to the Local Sales Manager.
Responsibilities
Produce revenue across all available platforms.
Prospect, contact and present to new businesses.
Develop new revenue through local business development.
Form strategic and market partnerships.
Manage an active account and client list.
Conceptualize, create and deliver sales proposals that are consistent with station strategies.
Achieve individual sales goals while contributing to WVTM’s dynamic sales team.
Requirements
One or more years of experience in media or digital sales or a similar sales field.
Experience developing new business and nontraditional business.
Strong negotiation skills.
Experience in a consultative, customer-focused business environment.
Accountability within a goal-structured organization.
Team-player mindset.
Experience selling to business owners.
Ability to understand and use qualitative research to support sales efforts.
Related military experience will be considered.
Values in Action
At Hearst Television, we tell stories every day about people of all backgrounds, perspectives and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse, partner or dependents would have access to the following benefits.
Medical | Dental | Vision
401(k) matching
Emotional wellness support
Paid time off
Paid parental leave
LGBTQ+ health services
Additional benefits to meet your and your family's needs

About Hearst

Broadcast Media Production and Distribution · 1,001-5,000 employees · headquartered in New York, NY