Web Product Manager

Responsibilities

You will own the vision and roadmap for the company website, treating it as a product to drive customer acquisition and signups. You will lead cross-functional collaboration between marketing, design, and engineering to prioritize initiatives and improve site performance.

Requirements

The ideal candidate has experience managing a digital product or website with proven business outcomes and a strong grasp of conversion funnels. You must be skilled in data-driven decision-making, stakeholder management, and leading cross-functional teams through the full product lifecycle.

Skills

• Product management
• Web analytics
• Conversion rate optimization
• SEO
• AEO
• Stakeholder management
• Data analysis
• Experimentation
• Product marketing
• Cross-functional leadership
• Roadmap development
• B2B SaaS
• Customer journey mapping
• Technical communication

Benefits

• Stock options
• Flexible working hours
• Unlimited paid vacation
• Personal development budget
• Remote work
• Team offsites

About this role

Hey, I’m Avery, the CEO of Modash.
We’re working to help every creator earn a living. Nearly 3,000 brands around the world use Modash to discover, partner with and pay creators: from finding the right people to managing relationships, measuring campaigns and running affiliate programs.
I’m looking for a Web Product Manager to own the direction of our website and help more of the people who find Modash become customers.
Background & reason for hiring
Our website brings in millions of organic visitors each year. We have a strong foundation in SEO and content, talented people across design, marketing and engineering, and no shortage of ideas for what the website could do better.
But traffic alone isn’t enough. Today, that means:
Visitors arrive, but not enough of the right ones understand Modash and take the next step, whether that’s signing up or booking a demo.
Requests come from across the company, from both Platform and API, and nobody owns the call on what matters most for the website as a whole.
Without one owner, it’s hard for the team to prioritize and move as fast as it should.
The website serves our Platform, our API and teams across Modash. Product Marketing, Brand Marketing, SEO/AEO, Design and Engineering all contribute to it. I’m looking for someone who can treat the website like a product: build a vision for it, make choices based on evidence, and help a team turn those choices into results. This isn’t a job for someone who wants to manage a queue of requests without challenging them.
Scope of the role & some examplesExample 1: Giving the website a clear direction
Developing a vision and roadmap for web that supports both the Platform and API
Sitting with Platform and API stakeholders who both need website changes, understanding the business case for each, and deciding what the team should do first
Being clear about what waits or doesn’t get done, so people across Modash understand what the web team is working on and why
Example 2: Turning more of our traffic into customers
Looking at a high-traffic page that isn’t generating enough signups, working out why, and agreeing on an improvement with design and engineering
Working with Product Marketing on a page that makes a part of Modash easier to understand, then checking whether the change made a difference
Running experiments where useful and measuring the impact on signups, demo bookings and the quality of the customers we attract
Protecting the organic foundation that brings people to Modash in the first place
Example 3: Leading the people and work behind the website
Giving designers context and feedback on a problem without prescribing their solution, and trusting their expertise
Bringing marketing, product and engineering together to take work from an unclear problem through design, launch and learning
Reviewing how a page moves from brief to launch and fixing the parts of the process that slow people down
Working with technical partners on measurement and site quality, so we can move quickly without losing what makes the website effective
You won’t be writing every line of code or designing every page. But you’ll need to get close enough to the work to make good decisions and help the team move.
Team structure
You’ll work closely with designers and the people building the site, and partner with stakeholders across Product Marketing, Brand Marketing, SEO/AEO, Design and Engineering.
Required skills and experience
You’ve owned a website or digital product with a clear business outcome. You can tell us what you changed, why you chose it and what happened.
You’ve improved a customer journey or conversion funnel using data, customer insight and experimentation.
You’ve set a direction and prioritized competing opportunities, including saying no when the team can’t do everything.
You’ve led or developed people and helped designers, engineers and marketers work well together. You give clear feedback and trust the specialists around you.
You’ve taken cross-functional work from an ambiguous problem through to launch and learning.
You’re comfortable with web analytics and the technical side of running a website. You don’t need to write the code, but you can have a useful conversation with the people who do.
You communicate decisions clearly to stakeholders with different goals.
Nice to haves:
B2B SaaS experience
Experience with organic acquisition
Experience with a website serving more than one product
More important than any of these is that you can understand our context, build a sensible plan and make it happen.
What we’re offering
Fully remote working in Europe 🏠 As long as you have a reliable internet connection, work wherever is best for you. At home, in a café, on a beach. Whatever works.
Compensation 💰 Your compensation is made up of salary and stock options. As we’re growing fast, the stock option package is especially significant. Annual salary range is 70,000€ - 90,000€ for this role. We hire across Europe, so the exact number depends on your location, employment type, skills, and experience.
Flexible working hours ⏱ We trust you to do your job without anyone looking over your shoulder. Do your best work whenever it suits you.
Unlimited paid vacation 🌴 If you’re happy and well rested, you’ll do better work. Take the time you need to enjoy a balanced life.
Personal development 🧠 When you grow, we benefit. If there’s a course, book or conference that will help you upskill, we’ll cover it.
Ownership 💡 You’re the expert at what you do, so you should have the freedom to make decisions and act quickly. No unnecessary red tape. Got an out-of-the-box idea? You’ll have the autonomy to try things you might not be able to at other companies.
Regular team offsites ✈️ We’re remote-first, but we make time to connect, collaborate, and have fun together in person.

About Modash

Software Development · 51-200 employees · headquartered in Tallinn · founded 2018