Trade Sales Manager

Company: BeBeMe

Location: London W1K 6ZA

Type: Full-time

Posted: 2026-04-10

About this role

Trade Sales Manager

If you love wine and want to grow within the industry, this is a great opportunity to join a small, hands-on team where you can make a real impact.

We are looking for an On Trade Sales Manager to join the BeBeMe team and drive growth across London.

BeBeMe is an independent wine importer and distributor, working directly with small, family-run wineries that focus on organic, biodynamic and sustainable practices.

Alongside our trade business, we operate our own venues including wine bars in Mayfair and Elephant & Castle, as well as our Italian restaurant Bottles in Spitalfields, now part of the BeBeMe group.

Our trade arm is a distinct and fast-growing part of the business, supplying restaurants, bars and retailers across London and the UK.

What we offer

  • Competitive salary
  • Commission structure with strong earning potential
  • 28 days holiday not including bank holidays
  • Real opportunity to grow within an expanding company
  • A fast-paced, hands-on environment with strong product focus

The role

  • Drive new business across London, building a strong pipeline of on-trade clients
  • Develop and manage your own portfolio of accounts
  • Build long-term relationships with buyers, sommeliers and operators
  • Represent BeBeMe in the market through meetings, tastings and events
  • Support clients in creating commercially strong and relevant wine lists
  • Work closely with internal teams on orders, stock flow and logistics
  • Identify opportunities for growth and contribute to overall sales strategy

What we are looking for

  • Previous experience in wine sales or on-trade hospitality
  • Strong understanding of the London restaurant and bar scene
  • Confident in winning new business as well as maintaining relationships
  • Existing network is beneficial
  • Highly organised with strong attention to detail
  • Clear and confident communication skills
  • Comfortable working independently in a fast-moving environment

Why join BeBeMe

We are building a wine business ...

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