Staff Data Analyst - Lifetime

About this role

Overview
As Fanatics Betting & Gaming scales, accurately understanding and forecasting customer lifetime value (LTV) is foundational to how we deploy capital, evaluate acquisition efficiency, and drive long-term profitability.

As the Staff Data Analyst – Lifetime Value, you will serve as the business owner of the LTV framework. You will be responsible for the integrity, evolution, and business adoption of our LTV model — ensuring it is methodologically sound, operationally scalable, and deeply embedded in decision-making across Marketing, Finance, Product, and executive leadership.

This role sits at the intersection of advanced analytics and strategy. You will partner closely with Data Science on model development and validation, while translating complex modeling outputs into clear, actionable insights that drive acquisition strategy, forecasting, and long-term value creation. You will live and breathe LTV — owning not just reporting, but how the organization understands, trusts, and acts on customer value.

The ideal candidate combines strong statistical fluency with executive-level communication skills, thrives in high-growth environments, and is comfortable taking ownership of a core enterprise metric.

Responsibilities

• Partner with Data Science to develop and enhance predictive LTV models, contributing to feature design, cohort logic, retention modeling, revenue forecasting, and profitability estimation.
• Act as the cross-functional authority on customer value, aligning Sportsbook, Casino, Marketing, Finance, Product, and Operations on interpretation and usage of LTV metrics.
• Lead LTV-based acquisition performance measurement, shifting focus from short-term KPIs to long-term value creation (LTV/CAC, payback periods, cohort quality).
• Translate model outputs into business narratives, enabling executives and senior stakeholders to understand drivers of value, forecast changes, and strategic trade-offs.
• Standardize LTV reporting across the org...