Staff Content Designer, UX Platform

About this role

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

We believe exceptional companies are built by exceptional teams, and we're intentional about it. That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.

What’s the role?

As a Staff Content Designer within UX Platform, you'll hold a unique mandate: rather than embedding in a single product area, you'll work horizontally across the UX Platform squads setting the strategy and craft bar for how language functions at a platform level.

• **With Studio,** you'll anticipate where Etsy's design language needs to evolve next and get ahead of it—building the content frameworks, voice guidelines, and cross-cutting patterns that raise the quality ceiling across buyer and seller surfaces.
• **With Systems,** you'll architect the content layer of Collage, Etsy's design system. Defining how microcopy, error states, empty states, and conversation patterns are structured, composed, and documented so they hold up consistently across the experience.
• **With UX AI Enablement,** you'll make Collage and Etsy's broader design foundations AI-ready. You will build the content guidelines, documentation, and quality evaluations that let AI-assisted design tools generate on-brand, on-system content reliably.

You'll work alongside content designers embedded in product verticals as both a peer and a force multiplier: building the systems, tooling, and fram...