Sr. UX Designer – Customer Journey Experience Design
Company: Gap Inc
Location: SF - 2 Folsom (Remote)
Type: Full-time
Remote: Yes
Posted: 2026-09-21
About this role
## About the Role
The Senior Designer is responsible for owning and shaping the end-to-end customer experience for two brands, ensuring a cohesive and effective journey across discovery, browsing, product evaluation, purchase, and post-purchase engagement. Serving as a trusted strategic partner to brand leadership, merchandising, and creative teams, the individual will help define problems, guide decision-making, and advocate for customer needs while balancing business objectives, brand differentiation, and experience consistency.
Working closely with product management, engineering, and fellow design leaders, the role will drive high-impact initiatives across multiple value streams and contribute to decisions on shared and brand-specific experiences within the design system framework. As a hands-on design practitioner, the successful candidate will lead design, prototyping, testing, and delivery efforts while leveraging AI-enabled tools to accelerate innovation, generate insights, and deliver measurable business and customer outcomes with speed, quality, and sound professional judgment.
## What You'll Do
- Lead design for two of our brands across their end-to-end customer journeys. Own the highest-leverage journeys yourself and keep your brands current on everything else
- Be the primary design partner to brand leadership. Build the relationships that get design into the conversation early, and be a thought partner in framing the problem rather than only in delivering the solution
- Work with the other brand journey leads to decide what is shared across brands and what stays brand-distinct, inside the design system’s framework
- Partner with Product Management and Engineering in the value streams through ideation, conceptualization, planning, and delivery. Drive the work when an initiative spans value streams for your brands
- Design the work. Carry your brands’ most important journeys from problem framing through to launch
- Run continuous discovery. Inter...