Sr. Product Marketing Manager

Company: We Are Rosie

Location: New York, NY, United States (Remote)

Type: Full-time

Remote: Yes

Posted: 2026-08-15

About this role

A tech company.

Start Date: 9/14/26

Length: 6 months

Hourly Rate: 93/hr

Weekly Hours: 32- 40 hours

Location: Geo-specific- must reside in NY or NJ/ SF/ or LA

Overview

We are seeking a Senior Product Marketing Manager to join our client's marketing team. In this role, you will lead core product marketing initiatives driving business growth, retention, and go-to-market execution.

The ideal candidate is a resilient, data-fluent product marketer who can hold their own with a strong-minded executive stakeholder, translate insights into sharp creative briefs, and quarterback complex launches end to end without dedicated PM support. They bring both big tech and startup experience, strong competitive positioning instincts, and ideally some third-party retail fluency. It would be great if a person had B2C and B2B experience with some subscription experience.

Key Responsibilities

  • **Go-To-Market (GTM) Execution:** Drive cross-channel GTM strategy and execution across web, CRM, paid media, and third party retail / partner placements for upcoming product features, device launches, and promo moments
  • **Positioning & Messaging:** Oversee product positioning and campaign messaging informed by consumer insights and executed across all channels, securing all necessary cross-functional and legal approvals
  • **Creative Oversight:** Translate strategy into clear, strong briefs for creative and cross-functional teams, and lead end-to-end creation of high performing marketing assets, including landing pages, videos, emails, and digital ads, for core surfaces and high visibility retail placements
  • **Cross-Functional Partnership & Approvals:** Partner closely with Product, Engineering, Legal, Growth, and Creative teams to ensure seamlessly integrated launches. Manage planning, reviews, and approvals with key internal and retail partners
  • **Communication & Performance:** Keep cross-functional teams aligned on key launch milestones, marketing per...

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