Sr. Product Marketing Manager

About this role

About airSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines.

At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

### What you'll be working on:

• Own positioning, messaging and value propositions across key segments and use cases, including turning AI-powered features into clear customer benefits
• Lead GTM strategy for major launches and strategic initiatives, from early planning through adoption (audiences, differentiation, launch plans, success measures)
• Conduct customer research, win/loss, competitive analysis and segmentation, and turn insights into actionable recommendations
• Partner with Growth and Lifecycle Marketing to improve activation, adoption, conversion, retention and expansion, using data to measure impact
• Build sales narratives, battlecards, customer stories and enablement materials, and bring Sales feedback back to Product and Marketing
• Represent the voice of the market in product discussions and help evaluate market opportunities and areas of investment

### Requirements:

• 6+ years in product marketing, preferably in SaaS, B2B software, productivity tools or document technology
• Proven ownership of positioning, messaging and GTM strategy, including bringing new products or major capabil...