Software Engineer, Product - Ads Products

Responsibilities

You will lead complex engineering projects to build advertiser-facing features and workflows for campaign management. You will collaborate with cross-functional teams to translate user needs into reliable, scalable software solutions.

Requirements

Candidates must have a bachelor's degree in a technical field and at least 8 years of programming experience. Strong experience in large-scale application development and technical leadership is required.

Skills

• Software Engineering
• Product Development
• System Design
• Data Analysis
• Technical Leadership
• C
• C++
• Java
• Swift
• Kotlin
• Python
• Javascript
• Hack
• Artificial Intelligence
• Project Management
• Mentoring

Benefits

• Bonus
• Equity
• Health Insurance

About this role

Meta Ads organization builds the systems that help businesses of every size reach the people most likely to care about what they offer. At our core, we're builders who care about shipping real value. We own the advertiser-facing side of that work, end to end: the campaign and optimization products that drive advertiser results; the business experiences where advertisers plan, create, and manage their work, from a first boosted post to a global agency's workflow; the signals, attribution, and measurement that prove what their advertising delivered; and the payments and financial systems the money moves through, along with the integrity work that keeps them trusted. AI is changing all of it - what we build for advertisers and how we build it - and ours is the org where advertiser value is won or lost. As a Software Engineer, Product in Ads Products, you will lead complex engineering projects that help advertisers plan, create, and manage their campaigns. You will build clear, reliable product experiences and supporting services, working with product, design, data science, and engineering partners to turn advertiser needs into software that improves workflows and delivers measurable value.

Responsibilities

Design and deliver advertiser-facing features and workflows for campaign planning, creation, or management
Translate advertiser needs into product interfaces, supporting services, and technical designs that make complex advertising tasks easier to complete.
Lead complex product engineering projects across application and service boundaries, aligning partners on scope, trade-offs, and delivery.
Use product instrumentation, experiments, and advertiser feedback to evaluate usability, reliability, and business outcomes.
Build maintainable and testable software, improving quality through code review, rollout controls, and production monitoring.
Partner with product, design, data science, and engineering teams to identify opportunities and iterate on shipped capabilities.
Mentor engineers and help new team members ramp up on the product's codebases, workflows, and engineering practices through practical guidance and feedback.

Minimum Qualifications

Bachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent practical experience
Experience utilizing data and analysis to explain technical problems and provide detailed feedback and solutions
Demonstrated experience driving change within an organization and leading complex technical projects
8+ years of programming experience in a relevant language OR 4+ years experience with a PhD

Preferred Qualifications

6+ years relevant experience building large-scale applications or similar experience
Experience building advertiser-facing, business-facing, or analogous products with complex creation and management workflows
Experience partnering with product, design, and data science teams to translate user needs into features and evaluate product outcomes
Experience in programming languages such as C, C++, Java, Swift, or Kotlin, and scripting languages such as Python, Javascript, or Hack
Experience improving product quality through code review, testing, controlled rollout, monitoring, and proactive changes
Demonstrated ability to integrate AI tools into product engineering workflows and drive measurable efficiency or quality improvements
Experience applying responsible AI practices, including risk assessment and quality and accuracy reviews, when developing or using AI-assisted product capabilities
Demonstrated ongoing AI skill development, including prompt/context engineering or agent orchestration, and evaluation of emerging technologies for product engineering use
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

$183,997/year to $257,000/year + bonus + equity + benefits

About Meta

Software Development · 10,001+ employees · headquartered in Menlo Park, CA