Social Media/Digital Marketing Manager - Hospitals

About this role

Responsibilities:

Social Media/Digital Marketing Manager

Behavioral Healthcare

UHS is recruiting for a new position to support the Digital Marketing Strategies for our Atlanta Market. This position will support three (3) UHS behavioral health facilities located in and around the Atlanta metro-area. This is a fully remote position and requires travel within the region. Residence in the greater Atlanta area and knowledge of the Georgia Behavioral Health market is required.

The Director of Digital Marketing drives the planning and implementation of marketing programs that support the expansion and growth of facility/regional network entities, services, products and brand. The individual in this role will partner with facility CEOs and other facility leadership on digital strategies and identify marketing mix based upon the overall marketing budget. This position serves as point-person for a specific set of facilities; is responsible for orchestrating, overseeing and implementing digital marketing and PR activities within the local market, working in close collaboration with our internal agency at UHS.

Responsibilities:

• Determines needs, collects and organizes content, identifies differentiation, engages with the UHS internal Agency for creation/design and deployment of digital marketing across channels.
• Plans and initiates development of digital assets, marketing campaigns and other digital touch points, while also owning the maintenance of analytics metrics and campaign reporting.
• Plans robust social media content and posts regularly on respective facility accounts across Facebook, LinkedIn and Instagram.
• Supports awareness and generates leads through developing and orchestrating a marketing plan utilizing all appropriate online and traditional media platforms for inpatient and outpatient admissions, event registrations, and outside referral relationships.
• Spearheads utilization of best practices across channels, through existing vendor...