Social Media Manager: Lead Content Strategist & Creator
Company: EarthShare
Location: Washington, DC (Remote)
Salary: $60,000 a year
Type: Full-time
Remote: Yes
Posted: 2026-03-31
About this role
Social Media Manager: Lead Content Strategist & Creator
Location: Remote (USA) with some travel required
Salary: $60,000 per year plus a comprehensive benefits package
Status: Full-time; Start-up Phase
Timeline: Applications will be reviewed on a rolling basis until the position is filled, and candidates should be prepared to start within two weeks of an offer.
About UpRoot
UpRoot is a newly launched communications hub dedicated to reclaiming the story of our food from Big Ag. We are a fiscally sponsored project of EarthShare, a 501(c)3 organization.
By using social media and research on how people think, we work with everyday heroes–like doctors, farmers, parents, and more–to build power and lead the way to a healthier, more honest food system.
We believe that knowledge is power, and the power over our food will change when we begin to have an honest conversation. But we don’t just talk about the problem; we provide the strategic infrastructure to help more people hear about it and understand it. Our work is built on three essential pillars designed to turn information into influence.
- Strategic Support
The corporate food giants spend billions on "spin"—sophisticated messaging designed to protect their interests. UpRoot serves as a strategic resource for everyday heroes working to upend the status quo and build a healthier future. We do this by providing a space to connect, coordinate, and access real-time insights on the best ways to combat that spin–offering the tools, talking points, and data needed to cut through the noise and speak with authority.
- Public Sentiment
To see change, we must meet people where they are and join the conversation. UpRoot conducts ongoing research to track what average Americans actually think and feel about their food. This research allows us to craft messages that resonate with real people, ensuring the work remains grounded in cultural realities.
- The Media Gap
Legacy media often perpetuates myths about our food sy...