Social Media Manager, Content Strategy Video - Remote
Company: UnitedHealth Group
Location: Durham, NC (Remote)
Salary: $112,700 - $193,200 a year
Type: Full-time
Level: Senior
Remote: Yes
Posted: 2026-03-09
About this role
UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together.
You'll enjoy the flexibility to work remotely \* from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
- Partner with the VP, Social Media, to develop enterprise social media strategy, and contribute to the overarching video strategy across all owned digital channels-including websites, blogs, landing pages, and other owned properties
- Establish strategic relationships with business partners across the UHG enterprise, serving as a trusted advisor on video strategy, SEO best practices, and Generative Engine Optimization (GEO) to elevate enterprise wide video performance
- Partner with the VP, Social Media, to develop YouTube and TikTok strategies, lead execution, and ensure alignment with the broader owned channel video strategy.
- Audit existing channels and determine which content needs a refresh vs. archiving
- Execute refresh for dated content in partnership with creative teams with video and channel best practices
- Collaborate with enterprise partners to identify video driven storytelling opportunities that bring key initiatives, programs, and business priorities to life across owned and social channels
- Partner with Insights & Intelligence, Search teams, and business stakeholders to surface data informed content opportunities-including formats and topics well suited for video based st...