Social Media Manager

About this role

At VyStar, we offer competitive pay, an excellent benefit package that includes a 401(k) Plan, an extensive paid technical and on-the-job training program, and tuition reimbursement-available to all full and part time employees. Part time positions start at a minimum of 30 hours per week.

We encourage you to become a part of VyStar Credit Union's family of employees.

Social Media ManagerACCOUNTABILITY STATEMENT

As the Social Media Manager, you will lead VyStar Credit Union’s social media presence across all social platforms, driving brand awareness, product acquisition, follower growth, and positive member & community engagement through engaging social-first content. You will serve as a key social ambassador between internal departments, external partners, developing and executing a comprehensive social strategy that builds VyStar’s reputation as the credit union of the Southeast. Reporting to the Vice President, Creative Director & Social Media, you will manage campaigns, content, social care, analytics, and agency relationships, while staying ahead of emerging platforms, trends, and technologies. Driving innovation through creativity and implementing AI in workflows will be critical for success.

ESSENTIAL JOB FUNCTIONS

• Own the social media content calendar and lead hands-on content creation across all platforms, including writing captions, scripting short-form video, and directing or producing assets independently or with agency partners; manage user-generated content strategy to include contesting.
• Champion social-first creative innovation, working with copywriters and designers to ensure content is engaging and stops people in their scroll.
• Monitor social media keywords, trends, and user engagement and suggest content optimization.
• Develop and manage social media KPIs, monthly reporting and data for senior management presentations, and demonstrate how data informs evolution of social strategy.
• Stay on top of social trends and changes to pl...