Social Media Manager

About this role

About Midtown

We own and operate eight luxury athletic clubs across the US and Canada, including the world's largest sports resort and premier boutique hotel located in Chicago. We redefine healthy living by creating spaces where people connect, thrive, and transform together by creating world class programs, experiences, and spaces that nurture the whole person.

Job Overview

Midtown is looking for a Social Media Manager who will play a key role in bringing our next chapter to life. This role will support the rollout of a new brand visual and verbal strategy—helping to translate brand direction into compelling, platform‑specific storytelling—while also contributing ideas that shape how we express our brand moving forward.

This is a hands-on, creative role for someone who understands that social isn’t just distribution—it’s where brand voice, visuals, and culture come to life in real time.

The marketing team is based in our HQ office in Chicago (3611 N Kedzie Ave.) and supports all club locations.

• The role is hybrid work-from-home and required to also come in the office in Chicago 2 days per week (Monday/Tuesday)
• The position is based in the Chicago area and will involve limited travel to Midtown club locations

What You’ll Do

• Support the implementation of new brand visual and verbal strategies across our social channels.
• Help evolve how we talk about our brand by translating high-level brand direction into clear, engaging, and emotionally resonant social content.
• Ensure brand consistency and compliance with our brand guides across content deliverables.
• Manage a content calendar to execute day-to-day and campaign-based social content
• Bring brand voice and tone to life through audio, visual and verbal storytelling frameworks, and community engagement across all social communication channels.
• Collaborate with our designer, photo/videographer, and broader marketing team roles to oversee the creation of visually appealing and multimedia...