Social Media Manager

About this role

Job Title

Social Media Manager

Location

[Noida / Remote / Hybrid]

Experience

3–6 years (preferably in B2B Tech / IT Services / SaaS / Digital Transformation)

Role Summary

We are looking for a highly skilled Social Media Manager with a strong tech background, where tech copywriting is the most critical skill. This role demands someone who can independently own social media strategy and execution end-to-end for LinkedIn, Twitter (X), and YouTube - from ideation to publishing, campaign management, and performance analytics.

The ideal candidate should be able to translate complex technology concepts into sharp, engaging, and credible content for senior stakeholders, developers, CXOs, and decision-makers.

Key Responsibilities

1. Tech Copywriting (MOST CRITICAL)

• **Write high-quality, original, and impactful tech copies for:**
• **LinkedIn posts (thought leadership, brand POV, case studies, announcements)**
• **Twitter/X threads, short-form insights, ABM-led content**
• **YouTube titles, descriptions, hooks, scripts, and CTAs**
• **Write copy for:**
• **Organic posts**
• **ad Campaign posts**

• **Ensure all copies are aligned with brand tone, positioning, and messaging frameworks**

2. Social Media Strategy & Planning (LinkedIn, Twitter, YouTube)

• **Own platform-wise strategy for:**
• **LinkedIn (primary focus – B2B, leadership, brand credibility)**
• **Twitter/X (high-frequency, ABM, tech conversations)**
• **YouTube (long-form & short-form video strategy)**
• **Build monthly and quarterly content strategies aligned with:**
• **Business goals**
• **Campaign objectives**
• **thought leadership**
• **Identify content pillars, formats, posting cadence, and growth levers per platform**

3. Campaign Management (End-to-End Ownership)

• **Plan, execute, and manage organic + paid social campaigns end-to-end:**
• **Ideation**
• **Copywriting**
• **Creative briefing**
• **Publishing & scheduling**
• **Performance ...