Social Media Content Strategist

About this role

About the Company

At Ads on Tap, we're a performance creative agency that helps e-commerce brands scale through ads that convert. We've taken brands to 8-figure revenue by obsessively testing and iterating on creative. We have a production studio in Berlin and a fully remote team working across Central European Time.

About the Role

You already know what makes people stop scrolling. We'll show you how to make them buy. You spend hours studying what's working on TikTok. You notice when a new hook format starts trending before it blows up. You know exactly why some videos get 2 million views while nearly identical ones get 200. You've probably even tried hook stacking before most creators knew it had a name. You live and breathe social content. But somewhere in the back of your mind, there's a question: what if I could do more with this skill?

Here's the thing — the best-performing ads in the world don't look like ads. They look like great organic content. The same instincts that tell you what will blow up on Reels are the exact instincts that make someone a killer creative strategist in performance marketing. The difference? Instead of optimizing for views, you're optimizing for sales. And the data you get to play with is way more interesting.

Responsibilities

• Create concepts that sell. You'll develop ad concepts, write hooks, and craft scripts for Meta and TikTok ads. Think of it as content creation — but every piece you make has a measurable impact on a brand's revenue.
• Research obsessively. You'll spend time in TikTok, Instagram Reels, and ad libraries studying what's working right now. New formats, emerging hooks, trending angles — you'll be our radar for what's next.
• Brief creators. You'll work directly with UGC creators, writing briefs and guiding them to produce content that doesn't just look good but actually converts. You'll know exactly what to ask for and why.
• Learn to read the data. This is where it gets interesting. We'll teach y...