Social Content Strategist & Creator

About this role

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Job Title Social Content Strategist & Creator – D2C Baby Subscription Brand

Location Remote

Time Zone Flexible – Deliverable-Based

Role Overview A growing D2C baby subscription brand is looking for a Social Content Strategist & Creator to lead its Instagram presence and replace a US agency with someone who truly gets the brand. This role is for a self-directed professional who can develop and execute a full social strategy, produce high-quality content that speaks to modern parents, and build a steady stream of influencer and UGC-driven material — all with minimal hand-holding. If you love building brands that feel real, relatable, and trustworthy, this is for you.

Key Responsibilities

Strategy & Planning

• Develop and own the Instagram content strategy aligned with brand values and subscription growth goals
• Build and manage a detailed content calendar that keeps the brand posting consistently and on-brand
• Identify content gaps and opportunities, and proactively bring ideas to the table

Content Creation & Production

• Create engaging short-form video and static content — authentic, human, and never AI-looking
• Write captions that connect with moms and parents without sounding salesy
• Select cover images, manage thumbnails, and ensure every post looks intentional and polished

UGC & Influencer Sourcing

• Actively find and reach out to influencers and UGC creators in the parenting and lifestyle space
• Build a content library and flywheel so fresh, authentic material is always available to publish
• Coordinate approvals, repurposing rights, and cross-channel use of creator content

Performance & Iteration

• Monitor Instagram analytics and adjust strategy based on engagement and growth trends
• Report on what is working and evolve the approach with each content cycle

Required Qualifications

• Native or near-native English fl...