SEO Specialist

About this role

About the role

Limo Z is seeking an experienced SEO Specialist to join our dynamic marketing team on a full-time basis in the North Region. This is a strategic position that sits at the heart of our digital marketing efforts, driving organic growth and visibility for our brand in an increasingly competitive online landscape. As SEO Specialist, you will be responsible for developing and implementing comprehensive search engine optimisation strategies that enhance our online presence, drive qualified traffic, and support our overarching business objectives. This role offers the opportunity to make a tangible impact on our digital performance and contribute to the company's continued expansion.

What you'll be doing

1. Conducting comprehensive keyword research and competitive analysis to identify opportunities for organic growth and inform SEO strategy
2. Developing and implementing on-page and technical SEO strategies, including optimising website structure, metadata, and content for search engines
3. Creating and optimising high-quality, SEO-focused content that aligns with target keywords and user intent whilst maintaining brand voice and messaging
4. Managing and optimising Google Business Profiles, local SEO listings, and citation building to improve local search visibility
5. Building and managing backlink strategies through outreach, partnership development, and content promotion activities
6. Monitoring, analysing, and reporting on SEO performance metrics using tools such as Google Analytics, Search Console, and industry-standard SEO platforms
7. Identifying technical issues affecting site performance and coordinating with development teams to implement solutions
8. Staying current with search engine algorithm updates and industry best practices to ensure ongoing optimisation and competitive advantage
9. Collaborating with content, paid search, and social media teams to ensure integrated digital marketing strategies and maximum ROI

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