SEO Specialist

About this role

### About This Opportunity

We are genuinely excited to be leading this search. Our client is one of the most impressive digital marketing agencies we have had the pleasure of working with, a full-service shop dedicated exclusively to the legal industry. They are a Google Partner and HubSpot Gold Partner, which tells you they take performance seriously. This is a team that combines sharp strategy with real hands-on execution and delivers measurable results for growth-focused law firms across the country.

The client will be revealed to qualified candidates at the appropriate stage. All applications and inquiries are handled by Culture On Camera.

### About the Role

We are looking for a hands-on SEO Strategist to develop and execute organic and local search strategies for a portfolio of law firm clients. You are not just a strategist who hands work off. You own the execution from audit through reporting and are deeply invested in client outcomes.

A core requirement for this role is deep expertise in Local SEO for businesses with physical locations. You need to understand what drives local rankings, how to diagnose performance issues, and how to measure local visibility at scale.

### What You Will Do

• Develop and execute organic and local SEO strategies for a portfolio of law firm clients, aligned to real business growth goals
• Conduct technical, content, and backlink audits using Screaming Frog, Ahrefs or SEMrush, Google Search Console, and Local Falcon
• Build prioritized SEO roadmaps based on audit findings, performance data, and competitive analysis
• Execute local SEO initiatives including Google Business Profile optimization, localized content improvements, local link acquisition, and reputation strategy
• Analyze local ranking factors including proximity, SERP behavior, prominence, relevance, and trust signals
• Partner with developers, designers, and content teams to implement technical and UX improvements
• Support link building, outreach, and digital P...