SEO and Content Marketing Specialist

About this role

Apptailors
is a leading app development agency specializing in mobile solutions for e-commerce. We empower businesses to scale and thrive through innovative, user-focused mobile technology. One of our flagship projects,
Taptool
, is an AI-powered platform that helps Shopify store owners effortlessly create customizable mobile apps, driving growth, improving retention, and maximizing sales.

We’re looking for a highly skilled
SEO and Content Marketing Specialist
to take ownership of Taptool’s growth strategy. In this role, you’ll focus on driving organic traffic, creating high-quality content, and generating qualified leads to increase Taptool’s market presence and revenue.

If you’re passionate about SEO, content marketing, and making an impact in the e-commerce space, this is your chance to join a growing, innovative team.

Tasks

As the
SEO and Content Marketing Specialist
, you will:

- Develop SEO Strategies
: Design and implement on-page, off-page, and technical SEO strategies to improve search rankings and drive high-quality traffic to Taptool’s website.

- Content Marketing
: Create and execute a content strategy that includes SEO-optimized blog posts, landing pages, case studies, and whitepapers tailored to e-commerce decision-makers.

- Keyword Research
: Identify and prioritize high-value keywords relevant to Shopify merchants to capture organic search intent and improve visibility.

- Optimize Content Performance
: Collaborate with writers, designers, and developers to ensure all content is aligned with SEO goals and customer needs.

- Performance Analysis
: Monitor and report on key performance metrics (organic traffic, keyword rankings, lead generation, and conversion rates) using tools like Google Analytics, Ahrefs, and Semrush.

- Lead Generation
: Optimize content funnels, landing pages, and CTAs to drive conversions and capture qualified leads for Taptool.

- **Coll...