Senior UX/UI Designer (eCommerce)

About this role

### About the Role

We’re looking for a Senior UX/UI Designer who is passionate about crafting thoughtful, data-driven, and user-centric digital experiences.

This role goes beyond execution—you’ll play a key part in shaping *what* we build and *why*. You’ll ground design decisions in customer insights, experimentation, and measurable business impact.

Reporting to the Director of Digital Product & UX/UI, you’ll own the end-to-end design process—from defining research strategy to delivering polished UI and developer-ready handoffs. You’ll collaborate closely with Product, Engineering, and cross-functional teams to drive innovation and elevate the overall digital experience.

### What You’ll Do

### Drive Best-in-Class eCommerce Experiences

• Stay ahead of eCommerce trends, competitor strategies, and platform innovations
• Identify opportunities to continuously improve the digital customer experience

### Own Research Strategy (Not Just Execution)

• Translate product roadmaps into clear research plans
• Identify knowledge gaps and define hypotheses
• Lead qualitative and quantitative user research initiatives

### Design with Data & Experimentation

• Partner with Product and Engineering to validate ideas through A/B testing
• Use insights to iterate and optimize user experiences
• Leverage tools like Shoplift (or similar experimentation platforms)

### Leverage AI in Design Workflows

• Use AI tools to accelerate ideation, research synthesis, and prototyping
• Maintain high-quality outputs while increasing speed and efficiency

### Deliver End-to-End UX/UI Design

• Create user flows, wireframes, prototypes, and high-fidelity UI
• Translate business goals and user needs into intuitive designs

### Continuously Optimize Performance

• Audit and improve website experiences to reduce friction and increase conversion
• Drive ongoing improvements across the customer journey

### Collaborate Cross-Functionally

• Work with Pro...