Senior Product Owner - Digital Channels

About this role

Company Description

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

Job Description

The Sr Product Owner – Digital Channels is responsible for translating business needs into clearly defined product requirements that enable effective delivery across paid search, paid social, and programmatic channels. This role partners closely with stakeholders across Sales, Marketing, Analytics, and Engineering to gather, document, and refine product requirements, ensuring solutions align to business objectives and user needs. This individual leads discovery efforts by interviewing stakeholders, synthesizing feedback, and translating insights into structured epics, features, and user stories. The Sr Product Owner owns the product backlog, ensuring it is well-defined, prioritized, and actionable for delivery teams. This role includes light project coordination responsibilities to support delivery execution, working in partnership with Project Management resources to track progress, surface risks, and ensure alignment to timelines.

KEY DUTIES / RESPONSIBILITIES

Product Strategy andRequirements Definition (30%)

• Partner with stakeholders to define business needs
• Conduct discovery through interviews and workshops
• Translate needs into structured product requirements

Cross-Functional Collaboration and Facilitation (30%)

- Facilitate alignment sessions across stakeholders
- Act as central point of contact between business and technical teams
-...