Senior Product Marketing Manager (m/f/d)

About this role

SoSafe has the ambition to become the leading human risk management provider in Europe. Our award-winning awareness platform triggers behavioural change by providing effective and engaging training and simulations on cybersecurity and data protection. Cybercrime is costing the world >$10 trillion annually and growing by 15% p.a. - we invite you to be part of the solution!

As a Senior Product Marketing Manager (m/f/d), you will play a critical role at the intersection of product, go-to-market, and strategy. You will deeply understand our platform, customers, and competitive landscape, and translate that understanding into clear positioning, strong product-led messaging, and effective GTM execution.

This is a high-impact role. Product Marketing sits at the core of our marketing organization, acting as the strategic interface between Product and the broader GTM organization. You will help define how our products show up in the market, how Sales talks about them, and how customers experience their value.

### Here's how you'll make a difference:

Product & Market Expertise

• Develop deep expertise in SoSafe’s platform, product capabilities, and underlying concepts.
• Partner closely with Product Management and Engineering to understand functionality, roadmap, and priorities.
• Translate complex product capabilities into **clear, differentiated value propositions** for technical and non-technical audiences.

Go-to-Market & Launch Excellence

• Own and drive **end-to-end GTM strategies** for products and major initiatives.
• Lead product launches - from positioning and messaging to enablement and rollout.
• Define clear approaches to winning versus key competitors, grounded in market and customer insight.

Product-Led Marketing & Campaigns

• Drive the **product narrative** across marketing channels in collaboration with the brand and content team, ensuring consistency between product reality and market messaging.
• Partner with Mark...