Senior Product Marketing Manager (f/m/d) in Innsbruck or Vienna

About this role

#### About the role

As our Senior Product Marketing Manager, you will be responsible for positioning our products in the market by effectively communicating their value to potential and existing customers. In this role, you will serve as the crucial interface between the Product Management team and the Marketing and Sales teams, translating technical product features into compelling benefits. Your work will ensure that Cropster’s products resonate with target customers, drive adoption, and differentiate Cropster in the industry.

#### What you'll do

• **Lead Go-to-Market Strategies:** Develop processes for go-to-market activities with product management, sales, and marketing colleagues to craft product positioning and messaging that align with our target buyer profiles. Identify opportunities to increase product awareness and successfully launch new products.
• **Create and Manage Marketing Collateral**: Develop a range of marketing materials, including data sheets, infographics, white papers, user guides, web tutorials, and more, to clearly articulate the benefits of our products. Support and propose the creation of additional content, such as videos, blog posts, and campaigns, that align with the product’s value proposition.
• **Increase Product Adoption and Cross-Selling**: Partner with product and sales teams to position products effectively, enabling users to discover and understand the benefits of new features and offerings. Promote cross-selling opportunities that continually add value to our product ecosystem.
• **Sales Enablement**: Work with sales, product, and marketing teams to communicate the product’s value proposition clearly, especially during new product launches and updates. Develop and provide the sales team with the necessary tools and training to enhance their sales efforts.
• **Marketing Events**: Together with marketing colleagues, prepare and execute marketing campaigns that are aligned with short and long-term objectives of the...