Senior Product Marketing & Growth Manager for a U.S. Oral Care E-commerce

About this role

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location.

About the Client

Our client is a direct-to-consumer oral care brand that sells products like remineralizing gum, toothpaste, and other dental wellness items. The company positions itself as a “natural, science-backed” alternative to traditional oral care, using ingredients like hydroxyapatite and xylitol to support enamel strength, whitening, and overall dental health.

They focus on:

• Clean, non-toxic formulations (no fluoride, parabens, etc.)
• Dentist-informed product development
• E-commerce sales with subscription and global shipping
• Sustainability initiatives (e.g., eco-friendly packaging, tree planting)

About the Role

We’re looking for a Sr. Product Marketing & Growth Manager to own the intersection of product, customer, and growth. This role is responsible for driving category and product performance, shaping innovation and renovation strategy, and leading go-to-market execution for new and existing products.

You will partner cross-functionally with R&D, Brand, Growth, eCommerce, and Operations to bring products to life—from early concept through launch and lifecycle optimization. This is a highly strategic and hands-on role that blends consumer insights, storytelling, analytics, and execution.

Responsibilities1. Product & Innovation Strategy

• Own the product marketing roadmap, identifying opportunities for innovation, renovation, and expansion within oral care categories.
• Translate consumer insights, behavioral data, and market trends into actionable product opportunities.
• Develop product briefs, business cases, and financial models to support new launches and portfolio decisions.
• Partner with R&D to...